But on a more serious note...
But on a more serious note...
I've been talking to many business leaders around Snohomish County who have shared that 2025 was a difficult year for them. It wasn't necessarily a financial crisis, but a crisis of mindset. Between the political climate, the economy, and the relentless news cycle, many felt "seized up"—holding their breath and waiting for the world to settle before moving forward was safe. While trapped in survival mode, the very things, like business dreams, that add life to their family were often neglected.
Things happen, and it’s okay to say so. Sometimes, our excuses aren't as trivial as that word makes them sound. Sometimes, excuses are very real because they are linked to legitimate external circumstances. But here is the hard truth: even when the "big thing in your way" isn't your fault, it is still your problem to solve. To be transparent, we also felt this deeply last year. We experienced moments being overwhelmed by the "crazy." But eventually, you have to be still, process the weight, pick yourself up, and decide to get moving—because no one else is coming to do it for you.
As I continue these conversations, I'm so encouraged to be speaking with business leaders who are finding the other side of "their big thing." The consensus is that 2025 is the dead-weight anchor holding them down. It's a fresh year, and now they're ready to cut the chain, cast it off the weight, and plot a course. Yes, these feelings are part of each New Year, but can we agree there is something unique about this particular transition from 2025 to 2026? Are you feeling it too?
If you were stuck in survival mode in 2025, this one is for you. If you feel something is different now, you know your brand visuals fell by the wayside. I'd love to help infuse some life into who you are and what you do. Milestones mean more when they come on the heels challenging point in the journey. They aren't just markers of where you are, but proof of what you made it through.
Business resilience is about more than just surviving the latest news cycle; it’s about the thriving life and opportunities you build despite it. If 2025 took more than it gave, let’s change the narrative. I’d love to help you reclaim your story or footing.
Message me when you're ready to get going!