The Fatal Flaw in Most Websites (Yours Too?)

There is exactly one thing that makes a difference to your prospect, and it is almost universally the one thing missing from websites.

These 3 things avoid AI damage to your brand

Did you know there is a new trend in 2026 where audiences are permanently blocking brands on social media channels for inauthentic use of AI? What can you do to prevent this?

Branding, Marketing, News & Updates, Secrets to success, StoriesJared BurnsMarch 6, 2026Jared M. Burns BrandingStrategic Humanity, Authentic Branding, Human Centric Design, Brand Integrity, No More Slop, Marketing Trends 2026, Visual Identity, Branding Evolution, AI Fatigue, Digital Authenticity, Authenticity

But on a more serious note...

I've been talking to many business leaders around Snohomish County who have shared that 2025 was a difficult year for them. It wasn't necessarily a financial crisis, but a crisis of mindset…

Are you familiar with the Beacon of Stability marketing concept?

It's 2025, and I don't need to tell you about your clients' apprehension with the current cultural and economic climate. You're already hearing it from them. They don't know what to think, where to go, who to listen to, when to act, or how to take the next step. So they…

Marketing, Secrets to successJared M. BurnsAugust 15, 2025Stability, dependable, resilience, client needs, certainty, integrity, follow-through, count on

Don't Let Your Business Stink

Psychological garbage is comprised of things you neglect to do that, when ignored, make your business stink and create barriers to client relationships. You already do your home chores and office chores, but maybe it is time to add some psychological chores to your business list.

Branding, Marketing, Secrets to success, StoriesJared BurnsJune 19, 2025headshots, headshot mistakes, headshot photographer, where to post your headshots, update headshots, tips, headshot tips, mistakes people make in portaits, mistakes to avoid, common mistakes, branding mistakes, business visuals, branding success, business branding

Have a new headshot? Here's what to do next

You’ve got your new headshot, and you look fantastic! It shows you as the confident, approachable person you are, while signaling you genuinely care about what you do and are competent in your craft. Now it’s time to let the world know!

Headshots, Secrets to successJared BurnsJune 14, 2025headshots, headshot photos, headshot tips, headshot photographer, professional headshots, where to post your headshots, what to do with your headshots, how to use your headshots, pro headshots, Everett Headshots, Seattle Headshots, Bellevue Headshots, Profile photos, update headshots

This Happened To Me The Other Day...

A story of a typical call we receive regularly about headshots and how to avoid a common mistake. Find out how a top professional in the industry asks the right questions that get to the bottom of our clients’ core desires while keeping an eye out for their best interests.