HAPPY NEW YEAR!

Happy New Year!

But something has changed. Have you noticed...

• Airbnbs are booked up solid across the nation

• Are airlines overbooked

• Concert tickets are gone in 3 minutes after being released

• People are being turned away from the best National Parks

• Now you have to reserve a spot to go on the best hikes

• Campsite and RV reservations have all been snatched up 6 to 12 months in advance

• Your next available hair appointment is 6 weeks out

WHAT IS GOING ON HERE?! 

Likely, you have found yourself in one of two situations…

1. You aren't worried because you planned what you wanted WAY in advance

2. You experienced tremendous disappointment when you found out the people who planned in advance took the opportunity away

The same is true for on-demand creative services like photography. Half the people and businesses are planning ahead and snatching the best dates. The other half finds out that, when the idea pops into their head, it is already too late.

Here are 3 things you can do to avoid disappointment in 2023

1. Plan Early for Prime Opportunities:

   Don't wait until the last minute! The best times for photography book up quickly. For example, Businesses should aim for Q1 or Q2 for team portraits to avoid Q3 vacation schedule challenges, or the Q4 holiday madness. Proactive planning ensures you get the best photographers, dates, and locations.

2. Prioritize Your Portrait Goals

   Think of your portrait plans with the same importance you give to major events like a product launch or new service offering. Why, because these images may become the very cover of your new product or service! Whether it's elevating your personal brand, refreshing business branding and website content, or updating headshots, take time to define your VISUAL goals for the year. A little forethought now means big results later!

3. Don't Underestimate Demand

   Top photographers are in high demand, especially during desirable seasons. Waiting until the last minute drastically reduces your options and may force you to compromise on your ideal outcome. Understand that branding portraits, large headshot events, and personal branding sessions all require a photographer's dedicated time and planning. By acknowledging the demand and planning ahead, you can secure the right professional to achieve your visual goals for the year.