Posts in Marketing
My Take on Current Visual Branding Trends

In a world saturated with AI slop and "loud" marketing, the businesses pulling ahead are NOT the ones shouting the loudest. They are the ones quietly, but boldly, refining their presence and client experiences to feel more human, more tangible, and more intentional.

Read More
Is Your Visual Identity Keeping Pace with Your Growth?

2026 Q2 Brand Audit: Is your visual strategy stuck in 2024? Today marks 30% of the way through 2026. While your business goals have likely evolved to match the economic climate, many Washington firms are finding that their visual assets are lagging.

Read More
The Fatal Flaw in Most Websites (Yours Too?)

There is exactly one thing that makes a difference to your prospect, and it is almost universally the one thing missing from websites.

Read More
These 3 things avoid AI damage to your brand

Did you know there is a new trend in 2026 where audiences are permanently blocking brands on social media channels for inauthentic use of AI? What can you do to prevent this?

Read More
Are you familiar with the Beacon of Stability marketing concept?

It's 2025, and I don't need to tell you about your clients' apprehension with the current cultural and economic climate. You're already hearing it from them. They don't know what to think, where to go, who to listen to, when to act, or how to take the next step. So they…

Read More
Don't Let Your Business Stink

Psychological garbage is comprised of things you neglect to do that, when ignored, make your business stink and create barriers to client relationships. You already do your home chores and office chores, but maybe it is time to add some psychological chores to your business list.

Read More